The Challenge

Creating a consistent employee engagement experience across nine Caribbean markets required a partnership strategy that could deliver meaningful value while adapting to the unique business environments of each destination.

The challenge was to identify the right partners, create mutually beneficial opportunities and coordinate sponsorship execution across multiple markets while maintaining a unified regional campaign experience.

My Approach

I designed the sponsorship framework, including partner opportunities and activation benefits, then led outreach and negotiations with existing business partners and new corporate prospects across all operating countries.

Working alongside country teams and internal stakeholders, I managed partnership relationships from initial engagement through execution, ensuring sponsor commitments aligned with campaign objectives and enhanced the overall team member experience.

Impact

• Led sponsorship acquisition and partnership development across nine Caribbean countries.

• Supported the delivery of 12 regional road show stops.

• Engaged approximately 18,000 team members through a group-wide employee experience initiative.

• Developed sponsorship opportunities that attracted 50+ external partners.

• Generated significant partnership value through strategic relationship building and commercial negotiations.

• Strengthened collaboration between internal teams and external stakeholders across multiple markets.

Key Skills Demonstrated

• Sponsorship Strategy

• Partnership Development

• Corporate Relationship Management

• Negotiation

• Campaign Planning

• Stakeholder Engagement

• Cross-Regional Project Management

• Employee Engagement Strategy