Leading Internal Communications Across Nine Caribbean Markets

As PR & Sponsorship Manager at Sandals Resorts International, I lead the editorial strategy and production of the organisation’s monthly employee newsletter, connecting 18,000+ team members across nine Caribbean countries and 20+ resort and corporate locations. As editor and project lead, I manage the publication from concept to distribution, creating content that informs, recognises and strengthens team member engagement across the region.

Leading Internal Communications Across Nine Caribbean Markets

As PR & Sponsorship Manager at Sandals Resorts International, I lead the editorial strategy and production of the organisation’s monthly employee newsletter, connecting 18,000+ team members across nine Caribbean countries and 20+ resort and corporate locations. As editor and project lead, I manage the publication from concept to distribution, creating content that informs, recognises and strengthens team member engagement across the region.

CLIENT

Sandals Resorts

CLIENT

Sandals Resorts

Role

PR & Sponsorship Manager

Role

PR & Sponsorship Manager

Service

Editorial and Project Management

Service

Editorial and Project Management

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Parallax image

Work Details

Work Details

The Challenge & Approach

With teams operating across nine Caribbean countries, I was tasked with creating a unified internal communications platform that maintained a consistent brand voice while ensuring every destination had the opportunity to showcase its people, achievements and culture.

I developed the editorial framework and production workflow for the monthly publication, coordinating communications representatives across the region while leading content strategy, story selection, editorial review and collaboration with the Graphic Design team. This approach created a structured process that enabled timely production while ensuring each edition reflected the diversity and achievements of the wider Sandals Resorts International team.

Results
  • Delivered a consistent monthly employee publication reaching 18,000+ team members.

  • Coordinated editorial contributions across nine Caribbean countries and 20+ resort and corporate locations.

  • Established a scalable communications process that strengthened regional collaboration and ensured balanced representation across the organisation.

Key Skills Demonstrated
  • Internal Communications Strategy

  • Editorial Leadership

  • Cross-Regional Stakeholder Management

  • Project Management

  • Content Strategy

  • Team Collaboration

  • Employee Engagement

  • Brand Storytelling