The Challenge
The objective was to increase brand visibility through premium broadcast media placements without relying solely on traditional advertising spend. Success depended on creating partnerships that delivered meaningful value for both the organisation and its media partners while supporting operational priorities.
My Approach
I identified and engaged prospective media partners, developed customised partnership proposals and independently led commercial negotiations from initial discussions through to agreement.
After securing executive approval, I oversaw implementation and coordinated with internal stakeholders to ensure partnership benefits were delivered efficiently while maintaining a positive experience for all parties.
Impact
Negotiated strategic partnerships with multiple leading broadcast media.
Secured 12-month agreements delivering sustained brand visibility.
Achieved regular prime-time placements throughout the campaign period.
Expanded brand reach across a significant share of Jamaica's radio audience.
Generated substantial earned media value through strategic partnership negotiations.
Key Skills Demonstrated
Strategic Partnership Development
Commercial Negotiation
Media Relations
Executive Stakeholder Management
Relationship Management
